Sales and Marketing in Health Care: Strategies and Techniques for Growth

Sales and marketing are essential functions for any business, but especially for the health care sector, which is constantly changing, highly competitive, and highly regulated. Sales and marketing in health care aim to attract and retain customers, drive growth and revenue, improve brand reputation, and foster trust and loyalty. However, sales and marketing in health care also face some unique challenges and opportunities, such as targeting specific segments, complying with privacy and ethical standards, leveraging digital and social media, and innovating new products and services.

This course will provide you with a comprehensive overview of the key concepts and tools of sales and marketing in health care, and how they can be applied to real-world problems and cases. You will learn about the types and characteristics of health care customers and markets, the role and rationale of sales and marketing frameworks and systems, the tools and techniques for sales and marketing analysis and decision making, the methods and measures for sales and marketing performance and improvement, and the best practices and examples of sales and marketing in health care.