Communication and Media Relations in Health Care: Strategies and Techniques for Effective Engagement

Communication and media relations are vital functions for any health care organization, as they help to inform, educate, and persuade various audiences about the value and impact of health care services, products, and policies. Communication and media relations in health care involve the use of different communication strategies and channels, such as press releases, social media, websites, newsletters, events, and traditional media outlets, to reach and influence health care consumers, providers, insurers, regulators, policymakers, and the general public. However, communication and media relations in health care also face some unique challenges and opportunities, such as complying with privacy and ethical standards, managing crisis and reputation, leveraging digital and social media, and innovating new products and services.

This course will provide you with a comprehensive overview of the key concepts and tools of communication and media relations in health care, and how they can be applied to real-world problems and cases. You will learn about the types and characteristics of health care audiences and markets, the role and rationale of communication and media relations frameworks and systems, the tools and techniques for communication and media relations analysis and decision making, the methods and measures for communication and media relations performance and improvement, and the best practices and examples of communication and media relations in health care.