The objective of this course is to equip professionals with the skills and knowledge required to develop and implement public policy in the tourism industry. By the end of the course, participants will be able to analyze tourism resources, assess tourism demand, develop tourism products, events and experiences, plan for tourism spatially, assess plans, and evaluate plans.

This course is designed for professionals who are interested in advancing their careers in the tourism industry. It is suitable for individuals who are currently working in the industry or who are looking to transition into a career in tourism.

This course will provide participants with the skills and knowledge required to advance their careers in the tourism industry. Participants will learn how to analyze tourism resources, assess tourism demand, develop tourism products, events and experiences, plan for tourism spatially, assess plans, and evaluate plans. The course will also provide participants with an opportunity to network with other professionals in the industry.

Day One:

Introduction to Public Policy and Tourism

• Overview of Public Policy
• Overview of Tourism Industry
• Tourism Resource Analysis

Day Two:

Developing Tourism Products

• Tourism Demand Analysis
• Tourism Products
• Events and Experiences Development

Day Three:

Assessing Plans

• Plan Assessment
• Plan Evaluation

Day Four:

Sustainable Tourism Planning

• Sustainable Tourism Principles
• Environmental Management in Tourism

Day Five:

Marketing for Tourism Destinations

• Marketing Strategies for Destinations
• Destination Branding

To enhance learning and practical application of concepts, the training course will use a combination of interactive lectures, case studies, group discussions, practical exercises, and real-world examples. Participants will also get the chance to collaborate on group projects and create action plans adapted to the needs of their respective organizations.