International Tourism Management with Marketing

Executive Coaching, Tourism Management

Introduction:

International tourism management is a specialized field of tourism management that focuses on the global tourism industry. International tourism managers are responsible for planning, developing, and implementing tourism products and services that meet the needs of international tourists. They also work to promote tourism destinations and businesses to international markets.

This course is designed for professionals who are interested in learning about the marketing aspects of tourism management. The course will cover topics such as destination marketing, tourism product development, and consumer behavior. The course will also provide an overview of the tourism industry and its impact on the global economy.

Objective

To provide an understanding of the principles of tourism marketing and management.
To develop skills in destination marketing and tourism product development.
To understand consumer behavior and its impact on the tourism industry.
To provide an overview of the tourism industry and its impact on the global economy.

Target Audience

This course is designed for professionals who are interested in learning about the marketing aspects of tourism management. It is ideal for individuals who work in the tourism industry or are planning to start a career in this field.

Benefits Of Taking This Course

Gain knowledge about the principles of tourism marketing and management.
Develop skills in destination marketing and tourism product development.
Understand consumer behavior and its impact on the tourism industry.
Learn about the latest trends in the tourism industry.

Content

Day One:

Introduction to Tourism Marketing

Overview of Tourism Marketing
Destination Marketing
Tourism Product Development

Day Two:

Consumer Behavior in Tourism

Understanding Consumer Behavior
Segmentation, Targeting, and Positioning
Branding in Tourism

Day Three:

Digital Marketing in Tourism

Social Media Marketing
Search Engine Optimization (SEO)
Online Advertising

Day Four:

Tourism Industry Overview

Global Tourism Industry Overview
Economic Impact of Tourism
Sustainable Tourism

Day Five:

Emerging Trends in Tourism Marketing

Latest Trends in Tourism Marketing
Future of Tourism Marketing

Training Methodology

To enhance learning and practical application of concepts, the training course will use a combination of interactive lectures, case studies, group discussions, practical exercises, and real-world examples. Participants will also get the chance to collaborate on group projects and create action plans adapted to the needs of their respective organizations.

Please fill the form

Please enable JavaScript in your browser to complete this form.

Course Name

Name

First

Last

Layout

Company Name

Please Select Start Date

Phone

No of Employees

Please Select End Date

Address

Address Line 1

City

State / Province / Region

Postal Code

Country

Please Enter Your Notes (If any)