The health care sector is one of the most dynamic and complex sectors in the world, as it faces various challenges and opportunities, such as rising costs, changing regulations, increasing competition, evolving consumer preferences, and emerging technologies. To survive and thrive in this competitive environment, health care organizations need to develop and implement effective strategies and techniques that can help them achieve competitive advantage. Competitive advantage is the ability of an organization to outperform its rivals by delivering superior value to its customers and stakeholders.
This course will provide you with a comprehensive overview of the key concepts and tools of how to gain competitiveness in health care, and how they can be applied to real-world problems and cases. You will learn about the types and sources of competitiveness in health care, the role and rationale of competitiveness frameworks and models, the tools and techniques for competitiveness analysis and decision making, the methods and measures for competitiveness performance and improvement, and the best practices and examples of competitiveness in health care.
