Shareholder management is the process of managing the relationship between a company and its shareholders, who are the owners of the company’s shares. Shareholder management involves understanding the needs, expectations, and interests of the shareholders, communicating effectively with them, and ensuring their satisfaction and loyalty. Shareholder management is important for every company, as it affects the company’s reputation, performance, and value.
This course will provide you with a comprehensive understanding of the concepts, tools, and techniques of shareholder management. You will learn how to identify and analyse your key shareholders, how to develop and implement shareholder engagement strategies and plans, and how to deal with shareholder issues and challenges. You will also develop the skills and competencies required for effective shareholder management, such as communication, negotiation, persuasion, and problem-solving.
