Introduction:
International tourism management is a specialized field of tourism management that focuses on the global tourism industry. International tourism managers are responsible for planning, developing, and implementing tourism products and services that meet the needs of international tourists. They also work to promote tourism destinations and businesses to international markets.
This course is designed for professionals who are interested in learning about the marketing aspects of tourism management. The course will cover topics such as destination marketing, tourism product development, and consumer behavior. The course will also provide an overview of the tourism industry and its impact on the global economy.
Objective
- To provide an understanding of the principles of tourism marketing and management.
- To develop skills in destination marketing and tourism product development.
- To understand consumer behavior and its impact on the tourism industry.
- To provide an overview of the tourism industry and its impact on the global economy.
Target Audience
This course is designed for professionals who are interested in learning about the marketing aspects of tourism management. It is ideal for individuals who work in the tourism industry or are planning to start a career in this field.
Benefits Of Taking This Course
- Gain knowledge about the principles of tourism marketing and management.
- Develop skills in destination marketing and tourism product development.
- Understand consumer behavior and its impact on the tourism industry.
- Learn about the latest trends in the tourism industry.
Content
Day One:
Introduction to Tourism Marketing
- Overview of Tourism Marketing
- Destination Marketing
- Tourism Product Development
Day Two:
Consumer Behavior in Tourism
- Understanding Consumer Behavior
- Segmentation, Targeting, and Positioning
- Branding in Tourism
Day Three:
Digital Marketing in Tourism
- Social Media Marketing
- Search Engine Optimization (SEO)
- Online Advertising
Day Four:
Tourism Industry Overview
- Global Tourism Industry Overview
- Economic Impact of Tourism
- Sustainable Tourism
Day Five:
Emerging Trends in Tourism Marketing
- Latest Trends in Tourism Marketing
- Future of Tourism Marketing
Training Methodology
To enhance learning and practical application of concepts, the training course will use a combination of interactive lectures, case studies, group discussions, practical exercises, and real-world examples. Participants will also get the chance to collaborate on group projects and create action plans adapted to the needs of their respective organizations.
Important Links
What is included?
- Meeting room-based training at state-of-the-art course venue
- Subject-matter expertise delivered by practising Management Consultants
- Course material (Soft & Hard-copies)
- Breakfast & light refreshments
- Networking sessions
- City tour end of session
- Accredited Certificates of Completion Will be awarded
