Introduction:
Sustainable tourism management is a holistic approach to tourism development that takes into account the environmental, economic, and social impacts of tourism. It aims to ensure that tourism is beneficial to both visitors and host communities, and that it protects and conserves natural and cultural resources.
Sustainable tourism managers are responsible for planning, developing, and implementing tourism products and services that meet the needs of tourists while also minimizing negative impacts on the environment and society. They work with a variety of stakeholders, including tourism businesses, government agencies, and local communities, to develop and implement sustainable tourism policies and strategies.
This course is designed for professionals who are interested in learning about sustainable tourism management and marketing. The course will cover topics such as sustainable tourism development, responsible tourism, and ecotourism. The course will also provide an overview of the tourism industry and its impact on the environment.
Objective
- To provide an understanding of the principles of sustainable tourism management and marketing.
- To develop skills in sustainable tourism development, responsible tourism, and ecotourism.
- To understand the impact of tourism on the environment.
- To provide an overview of the tourism industry and its impact on the global economy.
Target Audience
This course is designed for professionals who are interested in learning about sustainable tourism management and marketing. It is ideal for individuals who work in the tourism industry or are planning to start a career in this field.
Benefits Of Taking This Course
- Gain knowledge about the principles of sustainable tourism management and marketing.
- Develop skills in sustainable tourism development, responsible tourism, and ecotourism.
- Understand the impact of tourism on the environment.
- Learn about the latest trends in sustainable tourism.
Content
Day One:
Introduction to Sustainable Tourism Management
- Overview of Sustainable Tourism Management
- Sustainable Tourism Development
- Responsible Tourism
Day Two:
Ecotourism
- Understanding Ecotourism
- Ecotourism Principles and Practices
- Ecotourism Certification
Day Three:
Marketing Sustainable Tourism
- Destination Marketing for Sustainable Tourism
- Social Media Marketing for Sustainable Tourism
- Online Advertising for Sustainable Tourism
Day Four:
Tourism Industry Overview
- Global Tourism Industry Overview
- Economic Impact of Tourism
- Sustainable Tourism Practices
Day Five:
Emerging Trends in Sustainable Tourism Marketing
- Latest Trends in Sustainable Tourism Marketing
- Future of Sustainable Tourism
Training Methodology
To enhance learning and practical application of concepts, the training course will use a combination of interactive lectures, case studies, group discussions, practical exercises, and real-world examples. Participants will also get the chance to collaborate on group projects and create action plans adapted to the needs of their respective organizations.
Important Links
What is included?
- Meeting room-based training at state-of-the-art course venue
- Subject-matter expertise delivered by practising Management Consultants
- Course material (Soft & Hard-copies)
- Breakfast & light refreshments
- Networking sessions
- City tour end of session
- Accredited Certificates of Completion Will be awarded
