• By the end of this course, participants will have a solid understanding of the principles of global business leadership and be able to apply them in real-world business scenarios.

This course is designed for CEOs and directors who are interested in developing their skills in global business leadership. It is ideal for those who are looking to advance their careers in global business or who are seeking to expand their knowledge of international marketing.

• Gain a comprehensive understanding of the global business environment
• Develop practical skills in global business leadership
• Learn from experienced professionals in the field
• Network with other CEOs and directors in the industry

Day One:

1. Introduction to Global Business Leadership
   • Overview of the global business environment
   • Key concepts in global business leadership
   • The role of leadership in global business

Day Two:

1. Global Economy and Market Risks
   • Understanding the global economy
   • Analyzing market risks in a global context
   • Developing strategies to mitigate market risks

Day Three:

1. Cross-Cultural Dealings/Negotiations
   • Understanding cross-cultural differences in business dealings/negotiations
   • Adapting communication styles to local markets
   • Developing effective negotiation strategies

Day Four:

1. Digital Transformation and Sustainability
   • Understanding digital transformation in a global context
   • Analyzing sustainability challenges in a global context
   • Developing strategies for digital transformation and sustainability

Day Five:

1. Global Marketing Strategy
   • Developing a global marketing strategy
   • Market entry strategies
   • Global branding and advertising

To enhance learning and practical application of concepts, the training course will use a combination of interactive lectures, case studies, group discussions, practical exercises, and real-world examples. Participants will also get the chance to collaborate on group projects and create action plans adapted to the needs of their respective organizations.