• By the end of this course, participants will have a solid understanding of the principles of international marketing management and be able to apply them in real-world business scenarios.

This course is designed for professionals who are interested in developing their skills in international marketing management. It is ideal for those who are looking to advance their careers in global business or who are seeking to expand their knowledge of international marketing.

• Gain a comprehensive understanding of the global business environment
• Develop practical skills in international marketing management
• Learn from experienced professionals in the field
• Network with other professionals in the industry

Day One:

Introduction to International Marketing Management

• Overview of the global business environment
• Key concepts in international marketing management
• The role of marketing in global business

Day Two:

Global Marketing Strategy

• Developing a global marketing strategy
• Market entry strategies
• Global branding and advertising

Day Three:

Cross-Cultural Consumer Psychology

• Understanding cross-cultural differences in consumer behavior
• Adapting products and services to local markets
• Developing effective communication strategies

Day Four:

Global Distribution and Supply Chains

• Managing global distribution channels
• Supply chain management in a global context
• Logistics and transportation in international trade

Day Five:

Marketing Research in a Global Context

• Conducting market research in international markets
• Analyzing data from international markets
• Developing insights for global marketing strategy

To enhance learning and practical application of concepts, the training course will use a combination of interactive lectures, case studies, group discussions, practical exercises, and real-world examples. Participants will also get the chance to collaborate on group projects and create action plans adapted to the needs of their respective organizations.