This course aims to help professionals develop and enhance their understanding of the digital organization and their role in it, which are essential for adapting to the changing environment and creating value for customers and stakeholders. The course will cover topics such as:
- How digital is your organization, and what are the drivers and benefits of digital transformation?
- How can you identify your personal values and core digital skills, and what are the leadership and followership skills required for the digital age?
- How can you understand and design customer-centric experiences using various techniques and tools, such as customer experience mapping, empathy mapping, and proto-personas?
- How can you create and implement your own digital transformation strategy or sub-strategy, and what are the constraints, supports, and opportunities for development?
- How can you understand and engage with various stakeholders, and how can you prioritize and plan your digital transformation projects?
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